I first bought 2 bottles of this cream over 2 years ago, and I've only just run out! I have used this cream religiously on my heels every night (after removing the build up of skin on my heels in the shower) and my heels are soft and smooth. The only time I've had cracked heels in those 2 years is when I've travelled back to Qld for like 2 days and just didn't pack it with me (those 2 days were enough to develop huge deep cracks in my heels!!). I am so grateful to have found this cream, I'm still obsessed and checking out with another 2 bottles to keep me going. A very small amount goes a long way. Make sure to cut the bottle open at the end as there is a huge amount of cream left that the pump can't access. I put the rest of my cream into one of those air pump jars and it works a treat.